The 'Old School' Black Car Service
At Primo Sedan San Diego, we believe that every Client should experience a safe, secure, reliable, and enjoyable trip with a Chauffeur who is vetted and professional, every time. Rather than have a random, unseasoned driver show up late, or maybe not at all, in a vehicle that was not requested or suitable for the trip, Primo Sedan San Diego strives to match every Client’s individual needs with the appropriate vehicle and Chauffeur.
Your experience is personal to us because it is personal to you.
At Primo Sedan San Diego, we are ‘At Your Service!’ We strive to provide every Client with a unique, secure, personalized experience. When you book with us, you receive our personal attention – and from the time you step into one of our luxury vehicles, until the time your trip is completed, we are here to help with whatever you may need. Need to stop for an early-morning cup of coffee? Not a problem. Need to stop at the store to pick up a few items? Not a problem!
We are here to help in any way that will make your trip easy and more relaxing. Service comes first at Primo Sedan San Diego…from securing your reservation until final drop off, we are your sole point of contact. We confirm, track, follow up, and coordinate with Chauffeurs directly and can provide real-time updates. And this is done by an actual person, not just a push of a button
We are not the biggest operation in town, but we hope that once you book with us, you will find that we are the best. As a smaller, independent operator, we take pride in our hospitality, customer service, and ability to provide you with an enjoyable experience.
Our Mission
Primo Sedan San Diego is a black car service that strives to provide all its clients a unique and secure experience. With a focus on personalization and safety, the company aims to set itself apart from competitors by offering a level of service that is unmatched in the industry. The company is confident that its personal touch and reliability will be well-received by potential clients and hopes to leverage these strengths to establish a loyal customer base. While the company operates in a competitive industry, Primo Sedan San Diego remains committed to its principles of professionalism, high-quality service, and personal connections in the workplace. The company understands the challenges it faces in ground transportation and marketing, but remains confident in its ability to meet these challenges head-on. Overall, Primo Sedan San Diego is a company that prides itself on its commitment to excellence and its dedication to providing a safe, personalized experience to all its clients.
About Us
With 18 years of industry experience, Primo Sedan San Diego was established in 2012 and is well known for its excellent service. The industry as a whole has changed quite a bit over the years, and evaluating and updating our services and procedures has changed as well. Today’s travelers are more knowledgeable, and as a result are looking for a different level of service. At Primo Sedan San Diego, we provide that difference with superior service. We are a low-volume, top-service operation where the Client is always ‘the boss’, and we take pride in our reliability and personalized customer service. We have achieved, in spite of all odds, a solid reputation with our clients and affiliates alike. We take every Client’s trust very seriously and are committed to maintaining the ‘old school’ black car service, at reasonable rates. And we are honored to say that the Clients we meet, are the Clients we keep.
Primo Sedan San Diego is solely owned and operated by husband and wife team Joseph (Joey) and Joanne Gaston. Based in Clairemont since 1999, Joey was raised in San Diego and serves as Operations Manager/Chauffeur. If you ever experience having Joey drive you, he will likely be prepared to offer a little history of the area if requested. Joanne comes from a corporate office environment, and she ‘drives the desk’, assisting with booking, dispatching, and administrative duties.
When you book with Primo Sedan San Diego, you will be working directly with the owners themselves – and we are mindful of your time. The buck stops with us!
Let Us Be the Answer to Your Black Car Service Prayers!
Primo Sedan San Diego wants to be your go-to for black car service, for any of your ground transportation needs. Be it for business travel or personal enjoyment, we have a vehicle and a Chauffeur just for you.
Although we do not operate a 24-hour call center or have an abundance of random drivers tirelessly working 12-hour shifts, rest assured that when you book with us, we are available 24/7—we take you and your individual travel plans to heart.
Your experience riding with us is just as important to us as it is to you.